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content strategy ux

It should be present in almost every stage of product development to create a really smooth and seamless experience for the target audience. If the project includes a new site backend, they might research and develop a migration plan for a content management system. UX oriented Product Manager with a strong passion for sleek and usable digital products. The conference tends to attract a mix of DITA users and CMS users as well as some stray marketing folk. And, of course, all that messy editorial planning and workflow stuff tends to continue long after interface design and front-end development are complete. UX gurus Nielsen and Norman stated it best: “In order to achieve high-quality user experience in a company’s offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.”. This doesn’t necessarily mean shortening content, but making it more readable, easy to understand and scannable. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions. Content strategy is a huge piece of creating a user experience, and to that end content strategists play a large role in UXPA. As bookish and outdated as it sounds, content is still king in 2014. For others, it might get as granular as content elements, such as text paragraphs, images, videos, and PDFs. We used to design the way we thought was cool and the more extraordinary solutions were created the better. A content strategist typically comes into the UX project during the Discovery or Research phrase. Content strategy work now typically falls into one of two groups: content design or system design. Essentially, once the iPhone came into being, publishers suddenly needed to publish content for desktop and mobile at the same time—and sometimes in different formats. In this article, we’ll take a look at Content Strategy—that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. So it is essential to have these teams collaborate to get projects done. So for anyone who fits into that category, CMWorld is the place to go. The Elements of Content Strategy, by Erin Kissane The work can be broken down into four areas, defined by the team at Brain Traffic as the content strategy components. She is the co-producer of, Margot Bloomstein is the founder and sole proprietor of, Jonathon Colman is a UX content strategist at Facebook, merging the worlds of data and creativity. We use cookies to ensure that we give you the best experience on our website. He has written five books on how the Web has facilitated the rise of customer power, including, Karen McGrane is a user experience professional, content strategist, information architect, and interaction designer. Content Strategy and UX: A Modern Love Story Content strategy has been around for a long time. In either case, as a UX writer you will need the insights gathered from content strategy, whether you or someone else has created those insights. The Language of Content Strategy, by Scott Abel and Rahel Ann Bailie The event, hosted in Vancouver in August, brings together well-known content strategists and designers and encourages conversation, collaboration, and cross-team discussion. A content audit can be compared to competitor sites for a competitor audit, or it can be turned into a content evaluation, where the strategist rates each page according to specific goals. More information available at: http://lavacon.org/. First referenced in the late 1990s by information designers like Ann Rockley, content strategy began to gain real traction around 2009. But if they label on the template “this image needs to show the exact product, so that the call to action is contextually accurate” then they can ensure it. A new addition to the conference circuit, the Design and Content Conference is making a point of highlighting the collaborative nature of content strategy and UX design. To complicate matters more, there is no one “right” CMS. Brain Traffic, the content strategy agency that created the model above, recently updated to reflect the evolution and changes in the practice and industry. In fact, UX design and content strategy are actually far more related than you might imagine. What process is right for a consultancy? Karen McGrane is one of the pioneers of UX Design. Some are more technical in nature, and focus on tech writing and CMS work, where others speak more to those doing branding and messaging work.

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